Soufflé Love Seat Chaise

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Home > Sofas and Armchairs > Loveseats > Loaf Loveseats > Soufflé Love Seat Chaise

Loaf

Soufflé Love Seat Chaise

Out of Stock

+ additional colours and finishes available at Loaf


Price History

Jul 31Sep 22Dec 08Mar 08Jun 01Aug 17Oct 31Jan 12Mar 25Jun 06Aug 18Jan 09£600£1,200£1,800£2,400

Description

Puffed up like a pillow and soft on the inside... just like one of our favourite puds! A seriously deep seat with our signature sink-back feel.


About Loaf

Founded in 2008, Loaf are a beloved brand dedicated to creating laid-back and comfortable furniture for a relaxed living experience that exude comfort and quality.

From Beds to Diverse Furniture

Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.

At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."

Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.

Sustainability and Ethical Approach

Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.

For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.

Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.

Locations and Community Engagement

Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.

They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.

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