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Founded in 2010 by brothers Henry and George Graham, Wolf & Badger has established itself as a B Corp-certified platform for over 2000 independent global brands. With a focus on skill and craftsmanship, they offer a diverse range of sustainably and ethically produced homeware, jewelry, fashion, and beauty products. Their commitment to ethical and conscious retail is demonstrated through their 'W&B Guarantees' and vetting system, ensuring that brands meet standards in sustainable and responsible production.

Global Reach and Ethical Focus

Since its inception with a boutique in Notting Hill, Wolf & Badger has expanded to a significant online presence and flagship stores in London's King's Cross, New York, and Los Angeles. This growth mirrors their vision of building a community of ethical brands and conscious consumers.

Award-Winning Sustainable Practices

In 2021, Wolf & Badger's efforts in sustainable retailing were recognized with awards like Drapers Sustainable Retailer of the Year and Marie Claire's Best Ethical Retailer. Their commitment to making business a force for good is further solidified by becoming the first B Corp certified marketplace in the UK.