Amura Panis Swivel Armchair AM113 Fabric Ortisei 5 - Heal's UK Furniture
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Heal's
Amura Panis Swivel Armchair AM113 Fabric Ortisei 5 - Heal's UK Furniture
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Description
The iconic image of the large loafs, a veritable local cult, becomes thus the inspiration for a line of upholstery with generous, soft shapes that can be declined in all possible configurations. To tell more immediately the essence of the project are the cuts, which geometricize the enveloping shapes of the collection, to remember precisely the cuts made on the dough of the bread of Altamura and that, with leavening, determine the classic shape. The swift and essential lines, though never severe, that shape the entire collection create an evident link between design, nature and ancestral knowledge.
Our Stylist Says
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's websitehere
About Heal's
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.